Rowan’s NJTOP© program, which is an umbrella program for 20 unique online graduate Education certifications and degrees, was created by Unified Educators in 2008 and since then has grossed over 72 million dollars in revenue.  Unified Educators created the brand NJTOP© (New Jersey Teacher Outreach Program).  UE then produced a variety of media and instituted a number of successful marketing strategies based on this brand.