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Specific Strategies for K12 Graduate Market


UE designs and develops engaging and compelling landing pages that use University branding elements. Program webpages are sensitive to teachers needs: next day classroom skills, career advancement, and lower tuition costs.

Meet separately with school district HR directors, superintendents and principals to promote University programs.

Create partnerships with school districts to include common goals to improve Education for all children.

Encourage school district administrators to distribute program information both printed and email.

Discover and negotiate possible off-site campuses at school districts for hosting hybrid and HyFlex programs.

Encourage school district administrators to allow and promote information sessions on site or online.

Attend state wide teacher conferences and professional functions to distribute program information and harvest leads.

Discuss with union leaders how their membership can benefit from the University’s graduate programs. Encourage union leaders, from UniServ offices to building representatives, to distribute program information.

Encourage school district administrators to enroll in Ed.D. programs and possibly apply for adjunct positions.

Provide flyers and posters for school building secretaries and representatives to stuff mailboxes.

Create landing pages that intercept web searches and receive click throughs from email hot links.

Assist with increasing lead conversion ratios from requests for information to registration. See Maximize Lead Conversion Ratios.

All UE advisors are retired school administrators.