Research Shows Teachers Use Four Criteria When Selecting A Graduate Program
If your graduate programs can demonstrate the following elements, then we are a good fit.
These 4 elements must be included in any engaging landing page. If your landing pages contain these elements the inquiring student will never leave. A menu type landing page is not good. Even call-to-actions alone will not work.
Engage…engage…engage…engage with the student around their needs
1. Career Advancement
Guiding teachers about career advancement is a time consuming but necessary and ongoing activity. Stephen Caldwell is an aspiring principal and is asking for:
The second largest concern in selecting a graduate program is quality. Here is what Jennifer Bundick is looking for:
2. Financial Ease
The number one variable in selecting a graduate program is COST. Many teachers are putting their own children through college and need an affordable school. Here is what Art Simmons must have:
Teachers are extremely overwhelmed. Programs must realize they have almost no time. Here is what Jerome Patterson needs:
Market Research Strategies
- Create a unique teacher outreach logo based on the University’s brand and mission.
- Discover new potential student populations both in-State and out-of-State.
- Help acquire approval from out-of-State DOEs.
- Determine which programs are needed by which school districts as they relate to student population size, economics, language and ethnic makeup, and the potential growth or changes within these variables.
- Examine school district/union contracts to determine which districts have superior financial incentives for teachers to enroll in additional degree/certification programs and then focus marketing and recruitment efforts in these districts.
- Provide a 3 year forecast that determines future program enrollments based on children demographics and teacher retirement cycles.
- Suggest (and produce) new programs and delivery formats that meet the unique needs of individual school districts.
- Create a database of school administrators and union leaders, and share this database with the University.
- Examine similar programs from other Universities and determine competitiveness based on price and quality.
- Examine State and Federal mandates and funding sources that will increase or diminish K12 program size.